• Adobe Creative Suite

• Microsoft Office

• Qualtrics

• SurveyMonkey

• Sketch

• Figma

• Miro

• Invision

• UserTesting

Skills & Programs

Lead Design Research Manager - Vidlet

August 2022 – Current

Vidlet is an independent market and design research company that specializes in mobile and live user testing. In this role, responsibilities include managing a team of high-performing senior researchers, maintaining and developing new client relationships, designing complex and multi-part studies and overall research strategies to meet clients’ business objectives. Specializes in developing high level insights and tactical recommendations for clients based on research conducted.

Senior Design Research Manager - Vidlet

August 2021 – August 2022

Managed a team of associate researchers in carrying out complex, multi-part research studies. Responsible for interfacing with clients and building client relationships, helping support organization’s overall sales and business development initiatives. Carried out qualitative and quantitative research in the form of mobile diaries, moderated IDIs and focus groups, and designed surveys.

Design Researcher - Vidlet

April 2020 – August 2021

Worked collaboratively with associate and senior researchers to meet clients’ research goals. Honed skills in survey design, IDI and focus group moderation, and mobile diary content analysis. Responsible for day-to-day research tasks including recruitment and management of research participants, interview content review, analysis and synthesis, and reporting of research findings.

Team Lead & Social Media Coordinator - LoLa Beauty

November 2018 – April 2020

Managed client calendar and bookings, client relations, payment, and contracts. Responsible for developing and implementing social media strategy to increase brand awareness, engaging with customers on social channels, and measuring success of campaigns against set KPIs.

Manager & Lead Artist - Kara Sanchez

February 2018 - April 2019

Managed microblading studio in its day-to-day operations. Built and maintained client relations. Organized monthly trainings, workshops, and events. Managed an on-location bridal beauty team of 8 and lead team on weekend weddings. Responsible for email and web-based marketing campaigns, as well as the development and implementation of social strategy.

Social Strategy Intern - T3

June 2017 to November 2017

Developed and managed social media strategy for agency clients on social media platforms including Facebook, Twitter, Instagram and custom applications. Organized and ran creative brainstorms for social content calendars. Oversaw day-to- day social media brand communication. Identified KPIs based on brand objectives and provided monthly reports demonstrating page performance and success against set KPIs. Worked with creative, digital and account teams to ensure all social media promotions met brand expectations and goals.

Research Intern - Carbon12Creative

September 2015 to September 2016

Worked collaboratively with design team on an ongoing project for a major cosmetics retailer. Assisted with research and discovery to provide insights on user preferences and needs, in-store experience, and corporate structure and processes.